A Minute to Think About Media

So the collection is complete and the website is nearly done, so the next step is PR! I'm using the talents of Toni-Maree's fabulous marketing chick to send out press releases and advise me on which editors and magazines to target.

A couple of weeks ago we received the wrong order of the famous thongs. We received 100 pairs of men's size 9 instead of women's! Whoops! So Toni-Maree had the bright idea to send a media kit with some samples of the range to the Brisbane gay magazine, Q News to offer them a free pair of thongs when they like my facebook page. They were very interested, so just waiting to hear back from them!

I've also sent out press releases to national, local and suburban publications. I've got one call back from City News requesting high res images - it looks like big things are about to happen!

Until next time

CC xo

The Boot Bag: Australia's Most Efficient

Pictures of the arrival of my boot bags last week. I couldn't help but snap away as box after box was unloaded from the truck and the brand new, spankin' bags were unwrapped from their plastic. They're perfect!

Until next time,

CC xo

Donating Camelia Carlton to a Raffle!

Inspired by Toni-Maree of elaundry, I've donated some of my products to the Lord Mayor's Community Trust luncheon held on May 27.

Hoping for some good karma! It will also be interesting to see the response to my products, as they're still new in the fashion world!

Until next time,

CC xo

The Boot Bag: Australia's Most Efficient

The tote has arrived! After much planning, waiting and a few tears, my first design - the Camelia Carlton Boot Bag has been shipped in from the international manufacturers, and I LOVE it. As you can see above, I had both a male and female design made. This bag is the perfect go-to bag for all the junk that congegrates in your home and car.

Other benefits of the Boot Bag:

• It keeps your life CLUTTER FREE!
• Great for beach towels, toys, sports gear, laundry, dry cleaning, ironing, paperwork, camera equipment, ski gear, travel rugs, yoga mats, drink bottles & groceries
• Family proof, SUPER TOUGH American canvas
• Iphone pocket on outside - no more missed calls!
• Ipad or magazine sized inner wall pocket
• Karabiner for your elusive keys!
• Folds flat, dark colour and washable
• Professional from car to office to home
• Classic Colt and Luxe Chandelier designs

You can purchase the bag here. While you're on my site you'll notice that the webstore is coming along nicely! You can purchase most of my accessories & t-shirts. It should be completed in the next week or so. Can't wait!

Until next time,

CC xo

Behind The Scenes of Pattern Making

I wanted to give you a little snapshot of the behind the scenes goings-on of fashion production. It's a little less than glamorous - scientific programs are used to create graded patterns that are specific to mathematical dimensions.

There are still a few Camelia Carlton products that are in production, like the men's short sleeve t-shirts, the makeup mini dress, the hot bodysuit and more. For now, you can start shopping my range in my webstore which is being updated as we speak!

Until next time,

CC xo