Dancesport Design - BE FAMOUS

After a few months of uninterrupted planning, I've finally got my head around my dancesport range.

Although I love my Ralph Lauren & Chanel, sometimes branded items can be a bit tacky. I want my customers to know that Camelia Carlton is the label of the clothes, but that doesn't mean that I need my name written all over the garments. 

I thought about what I wanted from the range. I want it to be fabulous and feminine. I want to use only the most expensive and most luxurious fabrications and embellishments, because I truly believe in quality and care. I want my customers to feel amazing when they put my clothes and accessories on. I want them to feel empowered, to feel like they can conquer the world one sequin at a time. I want them to look, feel and be FAMOUS. 

FAMOUS - this is the Camelia Carlton catchy cry that represents my brand, my audience, and most importantly, me. I want FAMOUS emblazoned on my clothes, like a boxer's robe has their name in big lettering across the back. The FAMOUS logo has to be BIG, BOLD and BLINGY. I've started designing a robe just like a boxer's one (but a feminine one), with my custom fabric lined on the inside. Do you know how hard it is to find a black silky robe? I do!

Toni-Maree and I have looked into Swarovski crystals and are totally impressed. We can get the FAMOUS logo in different sizes and fonts, even have graduating crystal sizes. Amazing! I've also found decal paper that you can buy online to do mockups. You print your design on it and stick it on to your shirt, pants or bag (whatever you want to test the design out on). Then you can wear it around and see if you like the design/size/colour. I've done this for all of my FAMOUS catch cry sizing and placements on my clothes so they are tried and tested when they reach you.

So this is the catch cry that represented my brand, audience and more importantly, represents me - FAMOUS.