Camelia Carlton for DANCESPORT!

A LOT has changed in the last week! Soon after my last blog entry I contacted Toni-Maree, sat her down, and told her my idea to create a range of glam activewear for Dancesport. The good news: Toni-Maree is as excited as me! And she has already actioned a lot within elaundry to get the ball rolling. Think spec sheets and costing sheets, enquiries into custom fabric design and fabric testing.

In other news, Toni-Maree applied to purchase from Swarovski Crystal months ago, and has been approved! This is good news for the Dancesport sportswear range we have in the planning process. And it just goes to show, I could never do this alone. Toni-Maree has all the contacts and the business-mind to make everything happen. I just have good taste!

So, onto my custom fabric. If we are to design a Dancesport range, it needs to be feminine and fabulous with my signature touch. I took the camelia design in my logo, and made a great pattern out of it...

I'm thinking a black background with a white outline of the flowers in a gorgeous silky fabric. From here, I need to start thinking about WHAT I want in my Camelia Carlton for Dancesport range. 

Until next time,

CC xo